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The AI-Ready Sales Playbook

Everything you need to sell AI Readiness services. Cold emails, demo scripts, objection handling, and more. Copy, customize, and close.

Cold Email Templates

Proven templates for different prospect situations.

The "Invisible" Angle

Subject: Is your store invisible to ChatGPT?

Hi [Name],

I just asked ChatGPT to find "the best [Product Category they sell]" and it recommended Amazon, not [Store Name].

The reason? Your store is not "speaking" the language AI agents use to browse and buy.

We fix this. We help specialized brands like yours install the "Universal Commerce Protocol" so AI agents can find your products, check your inventory, and buy from you automatically.

Are you open to a 5-minute video showing how your store currently looks to an AI agent?

Best,
[Your Name]

When to use: Use when targeting e-commerce stores who are losing to Amazon

LinkedIn Outreach Scripts

Connect, engage, and convert on LinkedIn.

Connection Request

Hi [Name], I am helping D2C brands make their stores "shoppable" by AI agents like ChatGPT. Loved your recent post about [Topic]. Would love to connect.

Note: Keep it short. Reference something specific about them.

Follow-up After Acceptance

Thanks for connecting! I am curious—have you seen any traffic coming from AI sources yet? We are seeing a huge shift where customers are asking bots to buy for them. We built a protocol to help stores capture those sales. If you are ever interested, I can run a quick audit on your site.

Note: Ask a question. Offer value (the audit) without being pushy.

Direct Outreach (Cold)

Hi [Name], I noticed [Store Name] has amazing products but your store is currently invisible to AI shopping assistants. We help brands like yours become "AI-Ready" so ChatGPT and other agents can actually buy from you. Want me to show you what your store looks like to an AI right now?

Note: Be direct. Offer immediate value.

The Demo Call Script

A proven 10-minute framework to close deals.

Phase 1: The Hook

2 minutes

Thanks for taking the time. I will keep this simple.

You know how you optimize your site for Google (SEO)? Well, now you need to optimize it for AI (AIO—AI Optimization).

If you do not, the bots literally cannot see you. They skip your store and go to competitors who are ready.

Let me show you exactly what I mean...

Objection Handling

Turn common pushback into closed deals.

OBJECTION:

"Is this actually happening yet?"

RESPONSE:

It is starting now. Remember when businesses said "I do not need a mobile site"? Or "Instagram is just for kids"? The ones who moved first won. Right now, maybe 1% of stores are AI-ready. That means you can be the go-to option in your category before anyone else. You want to be established as the "trusted source" for AI before the rush.

Reframe: Early mover advantage

OBJECTION:

"I do not have the budget."

RESPONSE:

I understand budget is always a consideration. But think about the cost of *not* being found. If even 5% of your customers start using AI to shop next year, and you are not there, you lose them to Amazon or whoever IS ready. Our starter package is $1,997 one-time. If it brings you even 3-4 new customers, it pays for itself. And those customers keep coming back.

Reframe: Cost of inaction is higher

OBJECTION:

"I need to think about it."

RESPONSE:

Totally fair. What specific questions can I answer to help you think it through? [Listen] One thing to consider: the businesses who become AI-ready first in each category will become the default choice for AI agents. Once an AI "learns" that your competitor is reliable, it is hard to change that. I am not trying to pressure you—but the window for first-mover advantage will not stay open forever.

Reframe: Create clarity on what they need to decide

OBJECTION:

"We tried something similar before and it did not work."

RESPONSE:

I appreciate you sharing that. What did you try before? [Listen] The difference with AI-readiness is that it is not a marketing channel you have to constantly feed. You set it up once, and AI agents find you automatically. It is more like SEO than ads—except the "search engines" are shopping bots. Would it help if we did a pilot with just a subset of your products first?

Reframe: This is infrastructure, not marketing

OBJECTION:

"My customers do not use AI to shop."

RESPONSE:

That is fair—today. But here is what we are seeing: the growth in AI shopping is 300% year over year. By 2027, analysts project 40% of purchases will involve AI. Your customers might not use it yet. But their kids do. And your competitors' customers might already be starting. The question is: do you want to be ready when your customers catch up, or scrambling to catch up yourself?

Reframe: Future-proofing, not just today

Discovery Questions

Ask these before jumping into the pitch.

  1. What percentage of your sales currently come from organic vs. paid channels?
  2. Have you noticed any traffic from AI sources in your analytics yet?
  3. What is your biggest challenge with customer acquisition right now?
  4. How much time does your team spend on customer support for orders?
  5. What would it mean for your business to get 20-30% more orders without increasing ad spend?
  6. Who are your main competitors, and do you know if any of them are AI-ready?
  7. What is your average order value? (Helps calculate ROI)
  8. How quickly do you need to see results?

Quick Reference: Pricing

Setup Fee

$1,997

One-time

Monthly Maintenance

$199

Per month

Guarantee

AI Traffic in 30 Days

Or setup refunded

Ready to Close Deals?

Start with the cold emails, book discovery calls, run the demo script, and use the objection handlers to close. Repeat.

Run a Demo Audit